Keynote lecture (12:00-13:30)
Kristin McGee (Rijksuniversiteit Groningen)
From Resilience to Participation in Music Video
How do we recognize power in contemporary popular culture, especially in the complex and highly mobile online environment of music video broadcasting, consumption, and participation? In this presentation, I’ll examine how current music creation practices have led to new power dynamics in the music world. In particular, I’ll explore how certain relations in the pop music field perpetuate well-established hierarchies, such as those between male producers and female vocalists, or between music performers and music publishers. However, within the online climate of social media, and especially in the highly engaging world of music video, the political field of cultural representation has taken on a new dimension. Artists and producers exploit both the technical and aesthetic potential of film and digital editing as well as new sonic manipulation techniques to extend their artistic voices and destabilize genre conventions. Further, users of online media including amateur arts participants influence such creative practices and power dynamics by reacting to and engaging with pop culture, sometimes in highly critical formats such as satirical dance remakes of global pop hits. Throughout this presentation, I’ll draw from the contemporary pop music world to shed light on how the creators and consumers of pop culture participate in such power negotiations. Ultimately, I’ll suggest new ways of experiencing music video in the twenty first century which exposes the interconnections between the global circulation of popular culture and the dialogical performance of emerging cultural values throughout the world.
Kristin McGee is an Associate Professor of Popular Music in the Arts, Culture and Media Department at the University of Groningen in the Netherlands. She is also the current Chair of the Board of the International Association for the Study of Popular Music Benelux. She has written on the subject of jazz, gender, and popular music and audiovisual media within a variety of articles and books, including her manuscript Some Liked it Hot: Jazz Women in Film and Television (Wesleyan University Press 2009). She is currently completing a manuscript on the crossover jazz scenes of the Netherlands.